The Petaluma Downtown Association

“The Petaluma Downtown Association collaborates with its members, the community, and the City to strengthen economic vitality and cultivate a vibrant, welcoming downtown. Through destination marketing and the Petaluma Visitors Program, it promotes tourism, supports hotel occupancy, and positions Petaluma as a must-visit destination in Sonoma County.”

The Petaluma Downtown Association (PDA) is a 501 C(6)  non-profit, membership-based organization founded in 1982 to represent business and property owners. The PDA is responsible for managing and overseeing the City's tourism program, Visit Petaluma, and the Business Improvement District (BID).

Petaluma Downtown Association Annual Events