Earthgrid Digital Marketing - Agency Setup Checklist

The journey towards Digital Engagement begins with the proper setup of your online environment.

Since website and sales via the internet are such important revenue sources, the correct setting up of your Unique Selling Proposition and your own identity is very important. The more you connect with your customers on the products and services they need, the higher your chances are of successfully attracting your customers and increasing revenues. This needs to be well reflected in your websites, especially sales sites. In today's high speed world, there are some basic fundamental systems that need to work seamlessly together. These are our recommended companies and systems we recommend that you have in place on your website BEFORE any traffic or marketing campaign is commenced on your website. Contact Us if you need help with any of these items.

Google

Google Analytics - The essential tracking and analysis software to determine how many visitors reach your website, where they go, what they do and where they exit. Essential for us to evaluate the before/after of an engagement.
Google Adwords - The basic entry place for all of Google's paid advertising services. You'll place your first ad to activate your account.
Google Adsense - If you want to place advertisements FROM Google on your website for other businesses, this is the place to start. It includes AdChoices - the largest display network partnership of banner ads and retargeting ads.
Google Webmaster Tools - The essential toolkit for SEO from Google. Once installed, you can tell the Google search engine exactly what pages to index and provide a site-map so Google can find your pages easier
Google for NonProfits (if you are a nonprofit or have a fiscal sponsor, you can apply for up to $10K/mo in advertising credit).

Your Google account is the same as a GMAIL account. Once you have a Google account you still have to 'Sign Up' for each service. All you will need is your password. Once you have these services set-up, as your agency, we can mange them for you by linking your account to ours. Because Google's security, you or your IT director will need to set up these accounts. We cannot do it for you. In certain cases, we can provide a screen-sharing with your technical director or webmaster to assist you with this process.

Bing

Sign Up For the Free Bing Keyword Research Tool - and receive $100 USD Credit towards search marketing on Bing Ads
Create Bing Ads Account - Here we will be placing keywords to bid on with SearchTriggers. They will send you the coupon code by email shortly after. Be sure to use the SAME email address. We recommend you create a new 'outlook' email address and use that for all your advertising activity and Microsoft Account.

Facebook

Setup Your Facebook Fan Page
Create a Post in Your Page - with the correct Facebook Image Size Dimensions
Boost The Post (which creates your Ads Account)
How to Give Access to Your Facebook Ads Account

Twitter

Pixels

Pixels are tracking objects that can be used for 'retargeting' . These are essential for engaging your website visitors. They are so important that once they are set up and the campaigns are done right, you'll discover a huge increase in your sales. They are a very cost-effective way to reach BACK to people who have visited your website before. We believe that in today's digital world, retargeting plays a more important role in marketing than even 'opt-in emails'. You can reach people directly who visit your website and remind them that you exist. Below are links to tutorials to help you set these up. Contact us if you need help installing these pixels on your websites. We highly recommend every page in your website has these pixels in place before you do any kind of traffic or marketing campaign.