SEO YESTERDAY AND TODAY
What is Search Engine Optimization (SEO)?
Search Engine Optimization, or SEO, is the process of optimizing a website so it ranks high in organic search results in a search engine. 'Organic' means that your listing appears in the search results without you needing to pay the search engine for advertising. The major search engines, such as Google, Bing and Yahoo, rank websites based on specific parameters that they deem most important. This ranking is done at no cost to the website owners. That said, it is critical to understand the parameters that they use so you can increase the ranking of your site.
SEO is one of the most effective methods that companies use to increase their visibility on the web, ranking higher in search engines than their competitors, increasing visitors to their website, i.e. web traffic, and ultimately boosting online sales.
By optimizing your website today using our proven SEO techniques, we will help you to take advantage of this free, organic website traffic, grow your business by increasing your traffic and online sales, and gain competitive edge in your industry.
In the past, SEO firms focused on backlinks (other websites linking back to your website) and article spinning (creating lots of fresh web content on your site). Today, SEO looks very different.
Modern SEO uses strategies that focus on trending keyword research, strategic implementation of social media, on-topic content creation, authority site recommendations, reputable authorship endorsements, press releases, and major media acknowledgements. Ideally, this requires daily blogging, daily Facebook posts, entertaining YouTube videos, Tweets, monthly Google+ Hangout events, while keeping up to date with your keyword research and the latest information about user's intent and user’s search behavior within your industry.
SEO Website Review & Setup
If you are an established business with a website that has been around for a while, the first step is for us to perform a thorough SEO website review. Instead of delivering a written report, we will instead create a short video that explains exactly what we see and what we recommend. All the results will be stored inside of your SearchTriggers account. After that we can propose the optimal strategy for you that meets your business growth and budget.
Analysis of your current website authority, with respect to your industry competitors.
Review and setup of Google Analytics and Webmaster Tools
SEO of one article or web page
Optional: Video of the steps that were taken to SEO this page, including keyword research, tags etc.
Recommended SEO changes that could be implemented by a technical member of your staff, including suggested keywords, titles, content, optimization tools and links to competitors in your industry who we have selected.
Next steps based on our review of where your website is at your current state of your business relative to other businesses in your industry.
Search Triggers Author Edition SEO Software ($99 value) is included.
Cost: $599 - Purchase our 'Technical Consulting Package' and in the notes please specify 'SEO'
Monthly SEO Service
If you are just getting started with your business or website, we recommend trying our monthly 'done with you' service for $299/mo.
We will help you to rank in the search engines using keyword research, as well as other proven SEO methods, each month. This package will include SEO of two pages of your website. SEO of additional pages will cost $100 per page.
We believe that our keyword research methods will work long term for your search rankings because they focus on identifying the words that people are looking for, and are related to your business, then matching those words with the language and content of your website.